Comparative Analysis of Global Consumers (Italy) Essay

Near Analysis of Global Consumers (Italy) - Essay Example Today, the USA and Italy are cooperating on major monetary issues. The two nations are the individual from G-8. Italy, having a huge populace and high per capita salary is the United States tenth greatest exchanging accomplice, with a joint exchange of $42.5 billion, with fares to Italy totaling $11.5 and imports from Italy totaling to $31.0 Billion. The US likewise had a $19.5 Billion deficiency with Italy in 2005 which rose up from 17.4 billion of every 2004. Significant changes can be found in this exchange these days. Items, for example, office hardware and airplane are turning out to be significant US fares to Italy. The US's outside interest in Italy was $33.3 billion toward the year's end 2004. Two hard years, particular by a monetary droop in Europe and a harming Euro/Dollar swapping scale. In 2003, there were the main indications of recuperation, which were later affirmed in the year 2004, and it turned into a strong development in the mid 2005. When the droop was over the Italian machine instrument industry began to run easily affirming the positive patterns. This was a significant sign; first being a result of the pattern in the machine apparatus area, which was a decent sign in light of a legitimate concern for the business all in all in the new venture division. This marker estimates business splendor, the improvement destinations estimated are feasible and the inspiration to collect the monetary assets by expanding the hazard capital. Another explanation is the idea of this division. With a â‚ ¬4 billion turnover and over in excess of 35000 occupations, this industry is one of the most significant on the planet alongside the United States, Taiwan, Japan and Germany. Its significant explanation is a result of its size and the level of the items sent out.

The New Terrorism Essay Example | Topics and Well Written Essays - 2000 words

The New Terrorism - Essay Example This cutting edge structure is in the types of a system, facilitated by data innovation, the advanced faculty are beginners, who in most case, team up in impromptu or passing gatherings, just as the cutting edge mentality a strengthened eagerness of causing mass setbacks, possibly by utilizing weapons of synthetic, organic, atomic or radiological (CBNR). Both system associations, alongside beginner support have the discernment that the new fear based oppressors are no longer needing state sponsorship contrasted with their ancestors in this way being amazingly perilous or if nothing else very troublesome in countering than its forerunner (Andrew and Kumar 2002, p.10). Psychological militants have the capacity and ability of creating system ruler of association for comparative reasons as those of organizations. This is the required by the data upset, which brings down the expense of correspondence, subsequently allowing associations in pushing for capacities out of a controlling variou s leveled structure. Accordingly, associations are equipped for smoothing out their pyramids of power, while, simultaneously, controlling and moving toward a system structure, a gathering of pretty much free, scattered elements, associated by created correspondences and possibly just a typical explanation. Persuading or constraining the move from chain of command to arrange happens to be the favorable circumstances obtained by an association while changing itself (Gutteridge 1986, p.35). It ends up being progressively graceful, versatile, just as strong since every one of its units is fit for detecting and responding all alone in detached coordination with the others. This expands the open doors for the association for learning, while at the same time making it amazingly adaptable, just as versatile. The association ends up being very flexible since on the off chance that one or even some of its constituent elements get demolished, the others are industrious; in this manner, a, disl ike a chain of importance, is unequipped for getting decimated through execution. In terrorists’ case, there is a likelihood that the inexactly associated self-governing substances making up a system could be people, for example Ramzi Yousef certify for sorting out the World Trade Center besieging. There is additionally a likelihood that the elements confining psychological oppressor systems could be huge, formal, or various leveled associations in this way working by and large without any basic pecking order or primary directing authority among them. Regardless of what the constituents of the system are, the nonattendance of this deepest power or control is the thing that makes it a system. It is this trademark giving systems their flexibility, adaptiveness, just as versatility, allowing them increases over associations, for example, the U.S. government, which appear to be progressive mechanical age relics (Hallstorm 2011, p.51). A perfect case of appearance of this systems administration happens to be the proliferation of the beginner fear based oppressor, alongside the impromptu psychological militant gathering. Novices work together with the similarly invested in directing a psychological militant assault and inevitably getting disbanded. They don't experience preparing or other calculated sponsorship from state-supports; rather rely upon systems of supporters, examining what is important from distributions or the Internet or excused officers.

How to Write on Graph Paper

How to Write on Graph PaperIf you are interested in learning how to write on graph paper, this article was written for you. This is a guide to help you with basic graph paper writing.Graph paper is generally easier than normal paper, and it requires a basic graphics knowledge. Most of the information on graph paper squares. Basic graphics knowledge can help you make some complex shapes and graphics.Basic forms are shown below, and they can be used anywhere. The biggest shape is the circle, which represent an outline of the work, and the most basic form, the square. If you want to create complex shapes, such as flowers, then you will need to use more advanced graphics software.There are many shapes that you can draw, which are useful for creating diagrams on graph paper. These shapes are text, but it is easy to learn how to draw other things, such as the letters and numbers. You can use these basic shapes to show things such as a date, or a map, for example.Drawing can also be used to write on graph paper. If you are writing on the page, you can use a pencil and mark a shape on the paper to show what it looks like. This makes it easier to draw what you want to draw on the page.Before you start drawing on the page, you'll need to get a copy of your paper so that you can see what you are going to do, and where you are going to start. If you're not sure where you are going to start, look at the grid and mark where the border is. This will give you a good idea of where you should begin your drawing.Once you have marked where you are going to start with your text, you can proceed to where you want to place the text, by pressing space or enter at the right time. You can also use arrows, or shift-right or shift-left to move your text. If you want to move text from one side of the page to the other, then you can use the arrow keys.If you want to draw special graphics, such as pictures of animals, you can put them on the grid on the left hand side. You can easily erase t hem using the delete key, if you want to. You will need to practice the above instructions until you have mastered how to write on graph paper.

Book Review of Frankenstein by Marry Shelly - 1691 Words

FULL TITLE: Frankenstein: or, The Modern Prometheus AUTHOR: Mary Wollstonecraft Shelley TYPE OF WORK: Novel GENRE: Gothic science fiction, Gothic Horror, Gothic Romance LANGUAGE: English TIME AND PLACE WRITTEN: Switzerland, 1816, and London, 1816–1817 SETTING (TIME): Eighteenth century SETTING (PLACE): Geneva, the Swiss Alps, Ingolstadt, England and Scotland, the northern ice DATE OF FIRST PUBLICATION: January 1, 1818 OTHER PUBLISHED EDITIONS: 1823 and 1831 PUBLISHER: Lackington, Hughes, Harding, Mavor, Jones This is the cover of the Novel. It shows the horrific monster created by Victor Frankenstein. The writer explains the monster’s eyes as ‘pale yellow eyes’. The said phrase is used as a symbol in the novel by the†¦show more content†¦His ship gets stranded for a few days when a sheet of ice forms all around it. To his amazement, he and his crew see a gigantic man about 8 feet tall driving a dog sledge across the ice until it disappears in the distance. A little later he sees a normal man chasing the first one. This man is almost dead from exhaustion so they take him on board. The man is victor Frankenstein. Walton becomes friends with him. While Frankenstein is recovering, he tells Walton his story. Frankenstein grew in Geneva. His father had been an important figure in the government and they were well off. Frankenstein went to a famous university where he became very good at science. He figured out s cientifically how to bring something to life and eventually succeeded by using body parts from graveyard mixed with strange chemicals and gave it a Human form. On a rainy night in November he brings it to life. He is so horrified by this creature that he runs away. The next day his friend Henry arrived at university to begin his studies but Frankenstein became ill. Henry spends all winter nursing him. Just as he was getting better in spring, he got a letter telling him his little brother William was murdered so he heads home. After some time, one day Victor went on mountain climbing alone. The monster appeared to him and made him sit down and listen to his story. Then the tale follows a tragedy with story of treachery, love, revenge and finallyShow MoreRelatedMary Shelley Is The Author Of The Famed Novel Frankenstein.1495 Words   |  6 PagesMary Shelley is the author of the famed novel Frankenstein. The era in which Frankenstein was published happened to be one where religion was followed in more of a strict manner than today’s society follows. The monster in the novel was viewed as an abomination not only in its existence, but even as an idea. Although the novel was released unanimously, it was critiqued mostly from a religious standpoint. Critiques gave reviews saying that it was unintellectual work that was not worth the time itRead More Comparing Mary Shelley’s Frankenstein and Kenneth Branaghs Frankenstein1212 Words   |  5 PagesComparing Mary Shelley’s Frankenstein and Kenneth Branaghs Frankenstein Most Americans have some idea of who Frankenstein is, as a result of the many Frankenstein movies. Contrary to popular belief Mary Shelley’s Frankenstein is a scientist, not a monster. The monster is not the inarticulate, rage-driven criminal depicted in the 1994 film version of the novel. Shelley’s original Frankenstein was misrepresented by this Kenneth branagh film, most likely to send a different message to theRead MoreMary Shelley s Frankenstein And The Monster2640 Words   |  11 Pagesthe novel Frankenstein, it is apparent that the two main characters, Victor Frankenstein and the monster created by this man, share the parallel obsession of revenge. In Frankenstein, author Mary Shelley asserts that the feeling of loneliness causes those characters who are affected by such a feeling of loneliness to seek revenge, as evidenced by each of the creature’s murder of William, Victor’s destruction of the female monster, and the subsequent death of Victor . Victor Frankenstein is a manRead MoreAnalysis Of Mary Shelley s Frankenstein 1343 Words   |  6 PagesThe following essay is a book review of Frankenstein, which summarizes and evaluates the story. The purpose of this essay is to describe the two important qualities, which are the overview of the plot (including the characters of the book), and the book’s strengths as well as weaknesses. Frankenstein was written by Mary Shelley and is about a young man named Victor who creates his own human through multiple types of science. The novel is about the monster’s journey in understanding where he cameRead MoreEssay about Suspenseful Plot in Wilkie Collins The Woman in White2097 Words   |  9 Pagesat his side, and Marian Halcombe, Laura’s half-sister, is at her side. Walter Hartright, a watercolor artist, finds himself residing with Laura temporarily as he is hired to teach her his art. The two soon fall in love, changing Laura’s plans to marry Percival. Through the course of the narrative, the underlying motives and secrets of each of the characters are revealed. Some readers may find Collins’ novel excessively wordy. At times, this is true: perhaps Collins could have been briefer in

A Pyramid Of Leadership Success - 1650 Words

A Pyramid of Leadership Success in Nursing Becoming a good leader takes a special type of person. People who want to become a good leader not only have to have the will to take on the job, but they need to have certain traits and qualities that are characteristic of a good leader. The trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others. Many leaders and researchers have come up with certain traits that make people great leaders, whether it is being a leader in a business, an organization or a leader of a sports team. Trait Theory of Leadership The leadership traits that are involved in this theory can be defined as relatively coherent and integrated patterns of personal characteristics, reflecting a range of individual differences, that foster consistent leadership effectiveness across a variety of group and organizational situations (Zaccaro, 2007). These can be further described as qualities that differentiate leaders from non-leaders and include not only personality attributes but also motives, values, cognitive abilities, social and problem-solving skills, and expertise (Zaccaro, 2007). The relationship between personality traits and leadership suggest that individuals with certain personality traits emerge as leaders and are more effective because their trait-consistent behaviors contribute to the goal accomplishment of the group (Colbert, et alShow MoreRelatedA Pyramid Of Leadership Success1703 Words   |  7 PagesA Pyramid of Leadership Success in Nursing The trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). The difference between someone who is a great leader from someone who is a good leader is the possession of certain qualities that help establish a strong sense of leadership. One of the greatest leaders known in the sports world is John Wooden, a basketball player, andRead MoreA Pyramid Of Leadership Success1703 Words   |  7 PagesA Pyramid of Leadership Success in Nursing The trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). The difference between someone who is a great leader from someone who is a good leader is the possession of certain qualities that help establish a strong sense of leadership. One of the greatest leaders known in the sports world is John Wooden, a basketball player, andRead MoreJohn Wooden On Leadership And The Woodens Pyramid Of Success1442 Words   |  6 PagesIntroduction: Leadership is an action of leading a group of people or an organization. For the purpose of the report, I will be looking at John Wooden on leadership and the Wooden’s Pyramid of Success. I will be reflecting on how the Wooden’s philosophy of what leadership should be relates to today’s business environment. I will be discussing the pyramid of success, looking at various building blocks and see how that holds together and how it can help anyone to achieve whatever they want to achieveRead MoreThe Trait Theory Of Leadership1739 Words   |  7 Pagestheory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). Trait theory can be defined as the range of qualities that can consistently differentiate a non-leader from someone who is an effective leader (Zaccaro, 2007). The difference between someone who is a great leader and someone who is a good leade r is the possession of certain qualities that help establish strong leadership. OneRead MoreWhich Wooden s Pyramid Of Success Fits Today s Business Environment1400 Words   |  6 Pages John Wooden’s Pyramid of Success BUS 518: Project Management Leadership Gregory C. Hyde, Jr. Professor Paul Richardson July 31, 2016 The extent to which Wooden’s pyramid of success fits today’s business environment Touching on some key tenets of his pyramid of success, he provides what is ideal, what if followed would lead to great success. The pyramid ideals don’t really aptly fit in today’s business environment. Most of the timesRead MoreWhich Wooden s Pyramid Of Success Fits Today s Business Environment1400 Words   |  6 Pages John Wooden’s Pyramid of Success BUS 518: Project Management Leadership Gregory C. Hyde, Jr. Professor Paul Richardson July 31, 2016 The extent to which Wooden’s pyramid of success fits today’s business environment Touching on some key tenets of his pyramid of success, he provides what is ideal, what if followed would lead to great success. The pyramid ideals don’t really aptly fit in today’s business environment. Most of theRead MoreThe Ancient Egyptian Civilization And The Egyptian Pyramids1405 Words   |  6 Pagesthese thousands of years, the Pharaohs and their people were able to build structures of massive scale that rival the buildings built in the 21st century. The Egyptian Pyramids were not only massive, but they had extremely precise measurements that make them unfathomably impressive to anyone who understands the exactness of the pyramids. The accomplishment to be a nation that lasted that long while having societal ingenuity is yet to be seen by another. There were key aspects and advances that the EgyptiansRead MoreOrganizational Change And Development Has A Large Impact On The Success Of An Organization1484 Words   |  6 Pagesimpact on the success of an organizat ion. â€Å"As modern organizations pursue changes to enhance their competitive positions and their survivability in competitive markets, the successful implementation of organizational change has become an important management task† (Chou, 2014, p. 49). The success of a change initiative in an organization is affected by several variables, however, there are three that might be considered paramount; communication, leadership, and culture. Leadership must be cognizantRead MoreDr. Ricketson : Rethinking Leading For Organizational Physical Structure1149 Words   |  5 PagesApril stated, according to Dr. Ricketson, everything does not rise and fall on leadership. However, April continued, Ricketson did proved his point with regard to organizational physical structure, there is still skepticism on her part, in regards to whether this is comparable and or transferrable to the living organism of the church. It is this reader’s observation that the illustration, given by Ric ketson was clear to understand according to its purpose. It allowed one to notice how there is noRead MoreThe Human Resource Management Procedures1467 Words   |  6 Pageswill discuss the organisational culture and structure, the human resource management procedures, the leadership styles and motivation techniques used within the department. First section will highlight the values, strategy, administration and academic structure. The next section will focus on the human resource management processes. The third part will explore the department’s type of leadership and motivation theory. IA was created in 1980 and was called English language teaching centre. It was

Motivation Of Professionalism And Success - 1188 Words

Maxwell Almaguer Professor Lace English 101 28 February 2015 Motivation to Professionalism Student professionalism and success are required to work together to motivate the student to be an efficient employee in the future. I am a good example of a student in progress because I always arrive on time to my classes or work; follow any directions from my professors or employers, and follow ethics that influence my professional behavior towards other individuals. These ideas and ethics will benefit me in the future because it will satisfy the requirements of employers and will assist me in to obtaining promotions. Professionalism and success is what humans need to survive in modern society. As you read, you will need a basic understanding of ethics and what do they propose towards professionalism. My ethics allowed me to be a great example of student success because every day is one step closer to my educational goals. In order to reach my educational goals, I must follow three simple expectations; arrive on time to class and work to be prepared for assignments and tasks provided by the professor or supervisor. When I follow my ethics, it allows me to behave professionally and accomplish my responsibilities as they come and go. For professional behavior, my definition for student success has now expanded beyond the achievement of goals into a larger realization that success is interdependent and systemic. It doesn’t begin and end with the individual or even two individuals.Show MoreRelatedEmpowerment and Leadership1032 Words   |  4 PagesCharacter. The first trait, empowerment is one’s ability to create a positive change by helping others achieve their own great success. The second trait is discipline or consistency, which is defined as a leader’s ability to gain support from the dependability of their actions and motivations. The third trait of leadership is an individual’s character or professionalism. A leader needs to be professional in all of their interactions with others regardless of the other person’s position or rankRead MoreNursing Professionalism: The Vroom Expectancy Theory Essay872 Words   |  4 Pagesvalues in regards to professionalism, motivation, and expected value of undertaking such an important step in ones nursing career. Behavioral and social theories such as the Vroom Expectancy Theory (VET) can help one to put these goals and motivations into perspective. Understanding why certain problem solving and decision making concepts are utilized can also provide a sense of what it means to be a nurse as well as a nursing student. Vroom Expectancy Theory: Motivation of Force, Valence, andRead MoreBook Review Moral Leadership: Getting to the Heart of School Improvement by: Thomas J. 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To some success may be gaining financial freedom, it may be achieving an educational goal, or just simply having the gift and ability to formulate a sense of happiness regarding everything and everyone

Digital Marketing Plan of Leather Bag-Stage-Samples for Students

Question: Discuss about the digital marketing plan for a company that intends to develop its presence online and online business for the first time. Answer: Introduction The marketing process through which the business entity promotes the products and services by making use of digital channels for attracting and attaining consumers is termed as digital marketing (Armstrong et al., 2015). The prime objective of this type of marketing is to promote the brands through various mediums of digital media. On the basis of the research executed by the business entity, it has been analyzed that the digital media and online channels are helpful for the marketers to operate successfully in the market. Digital marketing is a crucial part of the promotional activity of every company. This is the concept of marketing by which companies are able to promote their products to the customers by various online tools. This report focuses on the digital marketing plan of a new leather bag company i.e. Leather Bag-Stage. The objective of this report is the make the company available on both online as well as offline media platforms. The report deals with the marketing of le ather bags in Brazil by social media marketing tools. Along with this, the report also focuses on the analysis of the feasibility of the Brazil market regarding the launch of new leather handbags. The report finally focuses on the various media tools for the promotion of the leather bags in Brazil. Product analysis The media plan will focus on the female leather handbags and clutches provided by medium-scale leather product manufacturing company named Leather Bag-Stage. The company has products combining innovation and style. The objective of the company is to provide stylish and luxurious designer handbags for the female customers based on their needs of an exquisite lifestyle of the female customers (Bruni, Gherardi Poggio, 2014). Main products of Leather BagStage include shoulder bags, handbags, and clutches, cross body and messenger bags. The company is able to have the good position in the fashion industry of Brazil with the stylish handbags. Situational analysis The approach is referred to a collection of mechanisms that are adopted by the managerial and senior staff so as to analyze the internal and external environment of the business organization for understanding the capabilities, customers and business environment (Deakins Freel, 2009). The term situational analysis can also be termed as the foundation of the marketing plan. The below described is the situational analysis That will be creating an overview of Leather Bag-Stage that will lead to better understanding of the components that will influence the future: Internal analysis For analyzing the internal factors the business entity can make adoption of SWOT analysis as an approach that will aid the entity in getting aware of the strengths, weakness, opportunities, and threats of the firm (Dorn Suessmair, 2017). The following is the SWOT analysis of Leather Bag-Stage: Strengths The key strength of Leather Bag-Stage is that the company is a medium scale company that provides designer bags to the customers. Further, a company has its own handbag patterns and uses a best quality material for the purpose of bag production (Drucker, 2014). Along with this, the company also produces customized handbags based on the requirements of the customers. The company provides the option of physical product delivery that gives an opportunity to the company to cater the needs of the large consumer segment. Leather Bag-Stage has created the more affordable line of the high-quality products but at a fraction of the price. This is the young company without a negative legacy for the customers. Weakness One of the key weakness of company Leather Bag-Stage is that sale of the luxury handbags is continuously reducing because of the demand for luxury products among the customers. Further, Leather Bag-Stage has to face high competition in the market due to the availability of established international brands like Coach, and Prada. Along with this, the production of leather handbags needs a large amount of cow hides which is not easily available in Brazil. During the production process, there is the high use of water and that is the wastage of the natural resources (Marshall, Desborde Thach, 2016). There is less purchasing of the leather products in the market due to solid quality and high prices. External analysis Opportunities One of the big opportunities for Leather Bag-Stage is global expansion. The lesser presence of the brand in the global market can be solved by the expansion of the business in all over the world. This will give the brand an opportunity to improve the image and enhance the sales (Plewa, Conduit Quester, 2016). Leather Bag-Stage is focusing only on women but the collections do not include children that could be the key to company growth. In order to grow in the fashion industry, a company can also introduce the products for children. Along with this, it can also introduce low and medium priced handbags for the common income group customers in Brazil. Threats Economic recession may reduce the demand for leather bags in various countries as leather bags are considered as the luxury products by the customers (Sheth Sisodia, 2015). Further, one of the major threats to the company is the changed taste and preferences of the customers that can impact on the demand for the leather bags. Along with this, there are large numbers of substitute bags available at the low cost in the market that impact on the demand for leather bags. Definition of goals and objectives (SMART) The objectives are the attainments that are pre-determined and are required to be accomplished by the business firm. The business entity should make use of SMART approach for developing and establishing the business objectives. The below mentioned are the business objectives and goals of leather bag-stage: Specific: Leather Bag-stage should make the establishment of the business objectives that are specific by nature. The objectives thus formed are required to be able to answer the questions such as "what is to be done?" "How will you know it is done?" etc. and should be able to discuss the outcomes (Westwood, 2016). The goals should be described in a manner that the readers should be able to interpret in the same way. For measuring that the objective is specific, it should be made sure that it is described in an observable way. Measurable: Setting objective on this criteria will develop objectives that are able to answer the following questions such as "how will you know it meets expectations?" and also defines the assessable terms such as quantity, expense, quality, frequency and the time limit (Wayne 2017). This term refers to the limit to which the evaluation can be done for something against a set standard. The objectives established should be measurable. Achievable: The desired or the determined goals are required to be within the reach of the employees, they are required to be achievable and should also be able to answer the following statements such as "canthe individual do it?" "Can the measurable goals are achievable by the individual?" "Doeshe/she havethe experience, knowledge or capability of fulfilling the expectation?"The business objectives are required to be established in such a manner that they will be accomplished within the given timeframe. Relevant: The objectives are required to be relevant and should give answer to the questions such as "should it be done?, why?" and "what will be the impact?". The criteria for attaining the goals should be reasonable, realistic and time-sensitive. Time-oriented: A deadline should be defined for each and every objective established within the business organization and these objectives should also be able to answer the question such as "when will it be done?". Setting a time-frame for each and every objective will increase the efficiency of the workforce of Leather Bag-Stage and that will tend to bring a hike in the productivity and profitability. Marketing strategy The various techniques and mechanisms adopted by the business firm for collaborating with their customers are the marketing strategies. Leather Bag-Stage can make use of the marketing strategies for generating awareness about the specifications, features, and benefits of the products to the consumers (Duermyer, 2017). This will aid the business entity in increasing the brand equity and goodwill of the product and also of the entity. Some of the other benefits attained by adopting these strategies are an increase in the market share and customer base will be observed and thus leading to an increase in sales and profitability. The below mentioned are some of the marketing strategies that can be adopted by the business entity for the accomplishment of desired objectives and goals: Paid advertising: The concept comprises of multiple approaches to marketing that can be adopted by the business enterprise. The approach comprises of a set of traditional models and approaches to marketing such as TVCs and print media advertising and that can be adopted by the business firm. Cause marketing: The name itself defines the meaning of this strategy. This marketing strategy develops a bond between the products and services with a social cause (yodiz 2018). This will provide a boost to the brand awareness and also an increase in the number of a customer will be observed. This marketing strategy has been considered as one of the most effective options that can be adopted by the business firm. Relationship marketing: The focus of this marketing strategy is on building strong relationships with the customers (Chaffey, 2016). Developing and enhancing the strength of bonds with the existing customers and that will lead to an increase in the customer loyalty. This is one of the most beneficial strategies that can be adopted by Leather Bag-Stage. Internet marketing: The approach of internet marketing is also termed as cloud marketing. This strategy is one of the contemporary media of marketing in which the business entity makes use of the internet for executing all the process and transactions related to the promotion and advertising of the products and services (Nykiel, 2016). Various platforms are offered to the manufacturer for making the products available for the consumers. Transactional marketing: One of the challenging task for any of the business firm is sales. As the entity is having high volume targets the selling operations will be proven tough. Under this marketing strategy, the customers are stimulated and encouraged by discounts and coupons and other additional services are offered for buying the products or services. This approach enhances and develops the chances of sales and also motivates the targeted consumer segments for buying the products. Diversity marketing: This marketing strategy is concerned about making use of the aspects of diversity found in the consumer segments of the business firm (Ryan, 2016). This approach caters the diverse targeted consumer segments by making customization and integrating various marketing strategies. It comprises and covers various aspects such as beliefs, attitudes, views, cultural and other specific needs of the consumers. Word of mouth: This marketing strategy depends on the impression of the business firm on the audience. The mentioned approach is one of the traditional strategies that can be used by the business firm. Implementation plan The below presented tabular format comprises of the implementation process of the developed tactics and strategies by the Leather Bag-Stage for executing the business operations. Implementation plan proves as a guideline or a track for the entire workforce that is engaged in the operations of the business organization (Chaffey Ellis-Chadwick, 2016). It can also be termed as a management tool that is developed by the business firm for supporting the strategic plan. An implementation plan develops segmentation in each of the strategies into identifiable steps and each step is assigned to a specific individual and also the deadline for completion of each step is given. The below is the implementation plan of Leather Bag-Stage: Actions Starting date End Date Responsible Person Related Department Expenses Developing high targets and productive mission statement 1/03/2017 30/05/2017 Management officials Management officials $2500 Transparent communication about the pre-determined targets and goals 1/07/2017 31/09/2017 Management officials Management officials $4000 Encouragement to the generation of innovative ideas for better decision making 1/10/2018 31/12/2018 Professionals and seniors authorities of concerned departments Heads of departments $3500 Innovating alternative ideas and backup plans 1/01/2018 30/03/2018 Marketing team and Executives Marketing department $4500 Successful implementation of developed marketing strategies and tactics 1/04/2018 2/07/2019 Superiors, senior authorities, and executives of marketing and advertising departments Marketing department $5000 Control and evaluation The above-mentioned concept is made concerned about the strategies and plans developed for establishing control over the plans and policies that are executed within the business organization. There is number of approaches that can be adopted by Leather Bag-Stage for developing the control measures (bestpractices.ca 2015). The management officials and the other senior staff is held liable for executing the monitoring and controlling practices. Moreover, monitoring and controlling process are also concerned at overseeing all the tasks and metrics that are required for ensuring the approval of the authorized task is within the scope, on time and is also within the budget so that the project is preceded with a minimal risk (Baker Saren, 2016). This business practice involves the comparison between the actual performance with the estimated performance and taking corrective actions and measures for producing the desired outcomes. This is a continuous process throughout the life of the exe cution of the tasks performed. There are various measures and mechanisms that can be adopted by the business firm for establishing the control and monitoring of the operations within the organizational structure. For instance, total quality management (TQM) is one of the approaches that can be adopted by Leather Bag-Stage for evaluating and monitoring the quality of the products and services offered. KPIs can be determined and implemented by the management for identifying the performance level of the employees. This will aid the business firm in analyzing and evaluating the performance level of the workforce and the data thus generated will be used at the time of the appraisals (Kingsnorth, 2016). Moreover, the entity can also develop and establishing monitoring over the efforts made by the marketing team, this will enable them with the data and information about the requirements and demand of the consumers. This data will aid the entity in bringing improvements and advancements in the products and services and thus leading to an increase in the satisfaction level of the consumers. This monitoring and controlling plan also comprise a check over the operations and functionalities that can impact the environment. And hence some preventive measures are also required to be developed by the business organization for safeguarding the environmental aspects. Conclusion After summing up the above-executed report it has been analyzed that for enhancing the marketing activities and increasing the sale in the regions of Brazil the Leather Bag-Stage wants to bring advancements and developments in the existing marketing plan. The report comprise of a developed and improved marketing plan that will enable the business firm in establishing a strong presence over the online and the offline platforms. References Armstrong, G., Kotler, P., Harker, M. Brennan, R., (2015).Marketing: an introduction. 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